If you have your own website or blog, you need to be focusing on SEO. There are many reasons to do so. While social media can be an excellent place to get traffic, SEO will take you further, and in the end, it is the place you want to focus on.
Social media is one of the best places to get traffic to your website or blog. The issue is, social media is fickle. With changes in Facebook or even on websites like Twitter, you never know what will happen in the future. If all of your traffic is wrapped up in one social media site, you could get burned if things change too much.
With SEO, you can set things up for yourself to last a long time. SEO is about how people are searching for your website or blog. With a few tweaks and a new strategy moving forward, you can move up the ranks and become the top site in your niche. Although SEO can take a bit of time, the effort you put into it will pay off.
Although there are also changes with search engines, if you are doing well in SEO as a whole, you should be able to weather them better than you would with social media. You can be aware of what is happening and change things up accordingly.
If you don't know too much about SEO and want to learn, there are quite a few things you can do. You can buy a course on the subject. This will teach you what you need to know about improving your website. Make sure the person who is teaching the course has a good track record for their website before you invest. You need to know that they do have the right information and tools to get you where you want to go.
Another way to learn about this is through books on the subject. Make sure any book that you read is up to date since things change quickly. If you don't like books, you can also go to websites and watch videos about SEO. This would be an excellent way to learn about how you can be up to date with it and figure out how to change things so that SEO works better for you. Make Switch Lead SEO a priority and you will grow your website or blog to where you want to be.